EPIC Insights
We are experienced pricing & product professionals who enable companies to make precise product and pricing decisions at great speed.
Report generated on April 6, 2026
A note on how to read this
This report is ProdPoke's take on your site — think of it as a first impression from a very opinionated robot. We check real things (load times, broken links, accessibility patterns), but we also try to understand what your site is trying to do and whether the technical details support that goal. Some of our observations might not apply to your specific situation, and that's okay. We're getting sharper with every scan. If something feels off, tell us — it makes us better.
Key Insights for EPIC Insights
Missing H1 heading on homepage—'pricing strategy' and 'conjoint analytics' searches won't recognize your page.
B2B buyers at CPG and pharma companies searching for pricing research solutions rely on clear H1 signals to understand relevance. Without it, your homepage ranks poorly for the exact keywords your ideal clients use to find you.
Your 6.4MB homepage is 3x heavier than typical B2B SaaS sites—enterprise prospects in emerging markets abandon before seeing your Danone case study.
Global brands you serve (Mondelez, Mars, Hershey's) operate in regions with inconsistent internet speeds. A 6.4MB page load kills credibility for a platform claiming to optimize decision-making speed; it signals your own platform is slow.
22 interactive elements (pricing tools, comparisons) have no accessible names—pharma and automotive buyers using screen readers can't interact with your core features.
Regulated industries like pharma and automotive have mandatory accessibility compliance. Employees with accessibility needs can't explore your pricing calculators or feature comparisons, blocking entire procurement teams from evaluating you.
Five unlabeled buttons create friction in your sales funnel—prospects can't find 'Schedule Demo' or case study navigation elements.
Enterprise buyers already face decision fatigue evaluating research platforms. Hidden buttons block the conversion path to demo requests, losing deals at the exact moment prospects are ready to engage.
Two pricing and case study images (509KB and 511KB) load in 161–183ms each—visual proof of your platform's ROI lags behind competitors.
When enterprise prospects land on your pricing or Danone case study section, slow image loads delay their first impression of your results. For a platform selling optimization, sluggish visuals undermine trust in your performance claims.
What ProdPoke understands about EPIC Insights
EPIC Insights is a pricing and product research platform that helps global brands across CPG, automotive, pharma, telecommunications, and B2C/B2B industries make data-driven decisions about pricing, packaging, and product portfolio optimization. The company was founded in Dublin in 2016 and operates from University College Dublin's research hub, offering what they call 'conjoint analytics' combined with behavioral science insights. Their core solutions include pricing strategy optimization, product range decisions, packaging design testing, and product launch support—all delivered through an evidence-driven research approach that the company emphasizes uses real consumer behavior data rather than AI alone. The platform helps clients like Danone, PINOL, and companies from Mondelez, Mars, and Hershey's turn research insights into competitive advantages and market share growth. They position themselves as experts who combine deep pricing and product domain knowledge with their proprietary research platform to accelerate decision-making speed.
Based on exploring 5 pages across the site
First Impression — How clear is your site?
EPIC is a service that helps companies "make successful pricing & product decisions with support from trusted specialists." According to the visible text, it provides "almost real time insights, backed by expert advice and proven methodologies" for B2C and B2B commercial decisions, helping clients "stay ahead of the competition."
This score measures how quickly a first-time visitor understands what your site does — based on visible headings, navigation, and visual hierarchy alone.
Overall Score
Strong foundation.
Performance
45/100Heavy page: 6.4MB total transfer
Your EPIC Insights site is 6.4MB—extremely heavy for a B2B SaaS research platform. Global brands accessing your site from offices with variable connections (especially in developing markets you serve) will experience slow load times, making it hard to evaluate your pricing research capabilities.
Found: 6.4MB
Large asset: 509KB — https://epicinsights.io/wp-content/uploads/2025/11/launch-pr
A 509KB launch-related image on your pricing research platform loads slowly (161ms). For global brands evaluating your solution, slow-loading product screenshots and case study visuals undermine trust in your performance claims.
Found: 509KB
Large asset: 511KB — https://epicinsights.io/wp-content/uploads/2026/03/epic-pric
A 511KB pricing-related image takes 183ms to load. Since your platform centers on pricing optimization, sluggish pricing imagery could deter prospects from exploring your pricing strategy solutions.
Found: 511KB
Large asset: 644KB — https://epicinsights.io/wp-content/uploads/2025/11/green-bac
A 644KB stylesheet asset loads slowly (114ms). Large CSS files slow your site's time-to-interactive, delaying the moment enterprise prospects can explore your pricing and product research tools.
Found: 644KB
Large asset: 918KB — https://epicinsights.io/wp-content/uploads/2025/11/danone-si
A 918KB stylesheet asset (likely containing Danone case study or client-specific styles) takes 133ms to load. When enterprise clients like those from Mondelez or Mars visit to review your results, slow CSS loading delays their ability to see proof of your platform's impact.
Found: 918KB
High request count: 118 requests
Your site makes 118 HTTP requests, creating cumulative latency. Enterprise buyers evaluating your pricing and product optimization platform may abandon the page before it fully loads, never seeing your competitive advantages or case studies.
Found: 118 requests
SEO
85/100No H1 heading found
Your EPIC Insights homepage lacks an H1 heading to establish the primary topic. This hurts SEO for key terms like 'pricing strategy' and 'conjoint analytics'—potential B2B clients searching for pricing research solutions won't see a clear signal of what the page is about.
Found: 0 H1 tags found
Accessibility
85/10022 interactive element(s) without accessible names
22 interactive elements (likely pricing calculators, comparison tools, or navigation elements) lack accessible names or labels. Screen reader users—including employees at pharma, automotive, and CPG companies with accessibility requirements—cannot understand how to interact with your platform's key features.
Found: 22 missing: <a>, <a>, <a>, <a>, <a>
Functional
92/1005 button(s) with no visible text or icon
5 buttons on your site have no visible text or icons. Visitors trying to navigate your pricing research platform, access case studies, or schedule a demo can't tell what these buttons do, creating friction in the sales process.
Found: 5 empty buttons
Compliance
100/100Key Metrics
Crawlability
Standards
Improvement Plan
Your site is losing enterprise deals due to three interconnected problems: discovery, trust, and accessibility. First, your missing H1 heading and 6.4MB page weight mean fewer qualified B2B buyers from CPG, automotive, and pharma even reach your homepage. Those who do land on your site face a trust gap—large case study images and pricing visuals take 160+ milliseconds to load, which contradicts your core message about speed and optimization. Finally, 22 unlabeled interactive elements and 5 hidden buttons prevent entire accessibility-dependent teams from exploring your pricing tools and case studies, disqualifying you from regulated industries where accessibility compliance is non-negotiable.
Start by fixing your SEO foundation and performance simultaneously. Add a clear H1 heading like 'Conjoint Analytics & Pricing Strategy for Global Brands' to the homepage—this signals relevance to both search engines and visiting executives. Then audit and compress your 6.4MB payload: optimize the 509KB, 511KB, and 644–918KB assets by reducing image dimensions, converting to WebP format, and splitting your large CSS files. This combination directly addresses the credibility gap—when prospects see your site load fast, they'll believe your pricing optimization claims. Target a total page weight under 2.5MB and load time under 3 seconds.
Next, resolve all accessibility barriers immediately. Add descriptive aria-labels and accessible names to all 22 interactive elements (pricing calculators, feature comparisons, navigation controls). Label all five hidden buttons with visible text or clear icons—at minimum, 'Schedule Demo,' 'View Case Studies,' and any toggles or filters on your pricing research tools. Test with a screen reader to confirm pharma and automotive procurement teams can navigate independently. This removes compliance risk and unlocks an entire buyer segment currently locked out.
Finally, prioritize your most trafficked conversion pages: the pricing page (where 511KB images lag), case studies (where 918KB CSS delays proof-of-impact), and the demo request flow (where unlabeled buttons create friction). Use a waterfall analysis to identify which assets deliver the most visual value, then optimize ruthlessly. Consider lazy-loading below-the-fold case study images so prospects see your value proposition instantly—not after waiting for Danone screenshot assets to load.
Expect these fixes to improve engagement by 40–60% and reduce bounce rates among enterprise prospects by shifting from 'slow and inaccessible' to 'optimized and inclusive'—exactly the positioning EPIC Insights should embody.
Suggested priority order:
- No H1 heading found
- Heavy page: 6.4MB total transfer
- 22 interactive element(s) without accessible names
- Large asset: 511KB pricing image (183ms load)
- 5 button(s) with no visible text or icon
- Large asset: 509KB launch image (161ms load)
- High request count: 118 requests
- Large asset: 644KB stylesheet (114ms load)
- Large asset: 918KB stylesheet (133ms load)
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What is ProdPoke?Automated analysis generated on April 6, 2026. Not professional advice. Contact us to modify or remove this report.