Itten

Your site has three critical issues blocking revenue-generating interactions with healthcare decision-makers. First, fix the three unlabeled buttons immediately—these are your primary conversion levers for demo requests and consultations. Add visible text labels (e.g., 'Request AI Agent Demo,' 'Schedule Consultation,' 'See Pricing') and corresponding aria-labels. This single fix directly unblocks clinic administrators from taking action.

Second, add a privacy policy link in your footer and create a dedicated privacy policy page. Given your co-founder's background at GE Healthcare and José's emphasis on regulatory compliance, clinics expect transparent data handling documentation before trusting your AI with patient inquiries. This is table-stakes for health tech sales—without it, security-conscious decision-makers will abandon evaluation.

Third, implement Open Graph tags (og:image, og:title, og:description) on your homepage and key product pages. When clinic directors share your solution on LinkedIn or forward your site via WhatsApp to colleagues, they'll see a professional preview with your product's value proposition rather than a generic link. This dramatically improves click-through rates in your core discovery channels.

Fourth, add a sitemap.xml and submit it to Google Search Console. As a growth marketing agency, you should be optimizing for high-intent searches like 'AI patient engagement platform,' 'WhatsApp chatbot for clinics,' and 'healthcare appointment automation.' A sitemap ensures Google indexes all solution pages and service offerings.

Lastly, audit and fix text smaller than 12px on your site. While lower priority than the above, older healthcare administrators and clinic managers evaluating your solution may struggle with readability. This is particularly important for compliance-related content and pricing details.