АО "Прохлада"

Интернет-магазин.

Tailwind CSS

Report generated on April 5, 2026

prohlada.io

A note on how to read this

This report is ProdPoke's take on your site — think of it as a first impression from a very opinionated robot. We check real things (load times, broken links, accessibility patterns), but we also try to understand what your site is trying to do and whether the technical details support that goal. Some of our observations might not apply to your specific situation, and that's okay. We're getting sharper with every scan. If something feels off, tell us — it makes us better.

What ProdPoke understands about АО "Прохлада"

АО 'Прохлада' is an online grocery store based in Moscow that sells food products including meat and poultry, fish and seafood, groceries (баккалея), dairy products, frozen items (berries, vegetables, mushrooms), and fresh produce. The company positions itself as a leader in retail food trade, offering a wide assortment of products from leading manufacturers and suppliers, with a focus on high quality and safety. The website includes sections for company information, customer reviews, contact details, help with purchasing and delivery conditions, and features brand partnerships with companies like Микоян, ФудСити, Рубльевский, and Лента. Users can place orders through the site, with options for standard ordering or express checkout, and the company manages logistics to ensure timely and safe delivery of food products.

Based on exploring 5 pages across the site

First Impression — How clear is your site?

Crystal clear

This is an online store for АО 'Прохлада' that sells food products, specifically featuring 'Рыба и морепродукты' (Fish and seafood) as shown in the hero section with salmon imagery. The navigation menu shows categories including 'МЯСО И ПТИЦА' (Meat and poultry), 'РЫБА И МОРЕПРОДУКТЫ' (Fish and seafood), 'БАКАЛЕЯ' (Groceries), and 'МОЛОЧНАЯ ПРОДУКЦИЯ' (Dairy products). The meta description identifies it as 'Крупный оптовый поставщик замороженного и свежего мяса' (A large wholesale supplier of frozen and fresh meat).

This score measures how quickly a first-time visitor understands what your site does — based on visible headings, navigation, and visual hierarchy alone.

72/ 100

Overall Score

Good start — room to grow.

Performance

61/100

Slow First Contentful Paint: 4264ms

high

The page's First Contentful Paint takes 4264ms, meaning customers see a blank screen for over 4 seconds before seeing products or order options. This severely hurts user experience and order completion rates.

Expected: Under 1800ms
Found: 4264ms

Page load could be faster: 4624ms

medium

Your grocery store homepage loads in 4624ms—significantly slower than the ideal 3 seconds. Customers waiting for product pages to load may abandon their orders and shop elsewhere, directly impacting conversion.

Expected: Under 3000ms
Found: 4624ms

High Time to First Byte: 3235ms

medium

Your server's Time to First Byte is 3235ms—over 4 times slower than acceptable. This backend delay slows down the entire checkout and product browsing experience. Consider optimizing your server or adding a CDN for Moscow-based delivery.

Expected: Under 800ms
Found: 3235ms

Large asset: 889KB — https://prohlada.io/upload/iblock/737/617nt2yjhn9z0bknkcpk0t

medium

An 889KB product or category image is slowing down page load. For a grocery store where customers browse many product photos, compress or lazy-load images so product pages and checkout load faster.

Expected: Assets under 500KB
Found: 889KB

SEO

79/100

No H1 heading found

high

Your grocery store's homepage lacks an H1 tag describing the main offering. This hurts SEO visibility when customers search for food delivery in Moscow, and makes the page structure unclear to search engines.

Expected: Exactly one <h1> per page
Found: 0 H1 tags found

No canonical URL specified

low

Without a canonical URL tag, search engines may struggle to understand which version of product pages and category URLs should rank, potentially fragmenting your grocery catalog's search visibility across different URL variations.

No sitemap.xml found

low

A missing sitemap.xml prevents search engines from efficiently discovering all product categories (meat & poultry, fish, dairy, frozen items, produce) and category pages, reducing organic visibility for customer searches.

Accessibility

59/100

29 interactive element(s) without accessible names

high

29 interactive elements—likely cart buttons, category filters, product add-to-cart buttons, or ordering options—have no accessible names. Screen reader users and voice control users cannot understand how to place orders on your site.

Expected: All interactive elements have accessible names
Found: 29 missing: <a>, <input[type=text]#title-search-input_mega_menu.search-input>, <button[type=submit].btn>, <input[type=hidden]>, <a>

4 form input(s) without labels

high

4 form inputs (likely in the checkout or delivery address form) lack associated labels. Customers using screen readers or voice navigation cannot understand what information to enter, making order placement impossible for accessibility users.

Expected: Every input has a <label> or aria-label
Found: Missing labels: text: q, text: q, text: Введите название города, text: q

Focus indicators not visible on most elements

medium

Keyboard users navigating your grocery store's product filters, category links, or checkout form cannot see which element is focused. This makes ordering via keyboard inaccessible and confusing.

Expected: Clear visible focus ring on all interactive elements
Found: 10/10 elements lack visible focus

17 elements with very small text (<12px)

low

17 elements with text smaller than 12px—likely product prices, fine print about delivery conditions, or promotion details—are hard to read. Customers with visual impairments may miss important pricing or delivery information.

Expected: Body text at least 14px, minimum 12px
Found: 17 elements under 12px

Functional

60/100

Dead link: HTTP 404 — Мясо и птица

likelymedium

The 'Мясо и птица' (Meat & Poultry) category link returns 404. Customers cannot browse one of your key product categories, directly reducing sales in this section.