Australian Address Data - 16.7M Verified Addresses | Quantel
Premium Australian address lists and real-time validation API.
Report generated on April 6, 2026
A note on how to read this
This report is ProdPoke's take on your site — think of it as a first impression from a very opinionated robot. We check real things (load times, broken links, accessibility patterns), but we also try to understand what your site is trying to do and whether the technical details support that goal. Some of our observations might not apply to your specific situation, and that's okay. We're getting sharper with every scan. If something feels off, tell us — it makes us better.
Key Insights for Australian Address Data - 16.7M Verified Addresses | Quantel
6 purchase buttons are invisible to screen readers, blocking disabled customers from buying your datasets
Your state-by-state purchase buttons lack accessible names, meaning visually impaired users cannot tell which button downloads NSW data versus Victoria data. This directly loses sales from an entire customer segment and creates legal compliance risk under Australian disability discrimination law.
One unlabeled button on your site creates checkout confusion—users won't know if they're buying data or navigating elsewhere
For a transactional site selling $118–$598 datasets, an unlabeled button at any point in the purchase flow introduces friction. Users hesitate before clicking unknown buttons, leading to cart abandonment and lost revenue on high-value orders.
Your 209-character meta description cuts off mid-sentence in Google results, hiding your key differentiator from 16.7M verified addresses
Potential customers searching 'Australian address data' see a truncated value proposition. Shortening to <160 characters lets you emphasize 'verified,' 'geocoded,' or 'instant CSV download' — the exact phrases competitors' customers use to decide between providers.
What ProdPoke understands about Australian Address Data - 16.7M Verified Addresses | Quantel
Quantel Data is an Australian address data provider that sells verified, geocoded address datasets covering 16.7 million addresses across all 9 Australian states and territories. The company offers state-by-state address lists priced between $118-$598 (including GST), delivered as instant CSV downloads with a 7-day access guarantee, and includes enriched data such as meshblock codes, LGA information, and GDA2020 latitude/longitude coordinates. Their primary use cases include e-commerce address validation, logistics routing, CRM data normalization, real estate applications, and machine learning projects. The company describes itself as newly formed and plans to expand beyond CSV downloads to offer API access and real-time integrations in the future.
Based on exploring 4 pages across the site
First Impression — How clear is your site?
Quantel provides access to 16.7 million verified Australian addresses enriched with Meshblock codes and Local Government Area data. The product is designed to "Power your CRM, analytics, and applications with Australia's most comprehensive address dataset." The page offers options to request a free sample or view product details.
This score measures how quickly a first-time visitor understands what your site does — based on visible headings, navigation, and visual hierarchy alone.
Overall Score
Strong foundation.
Performance
100/100SEO
97/100Meta description too long (209 chars)
Your meta description is 209 characters long and will be truncated in Google search results, cutting off key information about your verified address dataset offering. Shorten to under 160 characters to ensure potential customers see your full value proposition when they search for Australian address data solutions.
Found: 209 characters
Accessibility
85/1006 interactive element(s) without accessible names
6 interactive elements (likely buttons for purchasing state datasets or navigating the site) lack accessible names, aria-labels, or title attributes. Customers using screen readers cannot understand what these purchase or navigation buttons do, creating barriers for visually impaired users trying to buy your address datasets.
Found: 6 missing: <input[type=hidden]>, <input[type=hidden]>, <input[type=hidden]>, <input[type=text]#waitlist-name>, <input[type=email]#waitlist-email>
Functional
92/1001 button(s) with no visible text or icon
At least one button on your site has no visible text or icon label. This is likely a critical issue if it's a purchase button for your address datasets—users won't know whether they're downloading a state list, proceeding to checkout, or performing another action.
Found: 1 empty buttons
Compliance
92/1001 finding suppressed (not relevant to this site type)
Key Metrics
Crawlability
Standards
Improvement Plan
Your site has a critical accessibility problem that's costing you customers and creating legal exposure. Start immediately by auditing all six interactive elements lacking accessible names—these are almost certainly your state purchase buttons (NSW, VIC, QLD, etc.). Add aria-labels to each button that specify both the state and action: 'Buy New South Wales address dataset' instead of leaving it unlabeled. If the unnamed button is in your checkout flow, this is your top priority; test it with a screen reader tool like NVDA to confirm the issue, then add clear visible text and an aria-label.
Second, fix your meta description to hit the <160 character limit. Your current 209-character version likely cuts off after 'verified' or 'address.' Test how it renders in Google Search results, then rewrite to something like: 'Verified Australian address data covering 16.7M addresses. Instant CSV downloads with GDA2020 geocoding, meshblock codes & LGA info.' This keeps the credibility signals (16.7M, verified, instant) visible and front-and-center for your target buyer searching for address validation or CRM data solutions.
Once accessibility and SEO are fixed, validate your improvements: run a full WCAG 2.1 AA scan, verify button labels with a screen reader, and recheck your meta description length in Google's SERP preview tool. These three fixes address your immediate revenue leakage and compliance risk before you scale to API and real-time integrations.
Suggested priority order:
- 6 interactive elements without accessible names (blocks disabled customers from purchasing)
- 1 button with no visible text or icon (creates checkout friction on high-value transactions)
- Meta description too long (reduces click-through rate from search results)
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What is ProdPoke?Automated analysis generated on April 6, 2026. Not professional advice. Contact us to modify or remove this report.