The Protos NYC
NYC wedding photography & videography capturing real moments with editorial elegance.
Report generated on April 5, 2026
A note on how to read this
This report is ProdPoke's take on your site — think of it as a first impression from a very opinionated robot. We check real things (load times, broken links, accessibility patterns), but we also try to understand what your site is trying to do and whether the technical details support that goal. Some of our observations might not apply to your specific situation, and that's okay. We're getting sharper with every scan. If something feels off, tell us — it makes us better.
Key Insights for The Protos NYC
Your 10.7MB homepage loads 3-5x slower on mobile data than industry standard for portfolio sites.
Couples discovering your work via Instagram or Google search will abandon your site before viewing your portfolio galleries. Your editorial storytelling is your competitive advantage—slow loads prevent couples from ever seeing it.
19 unlabeled interactive elements mean screen reader users cannot navigate your portfolio or submit 'Check Availability' inquiries.
You're excluding potential clients with visual impairments from exploring your work or contacting you. This is both a legal compliance issue (WCAG violations) and a lost business opportunity.
Individual portfolio images (up to 2.4MB) load in 236-331ms each, creating friction in the browsing experience during couples' decision-making moments.
Engaged couples typically spend 15-20 seconds assessing a photographer's style. Slow galleries interrupt that flow and may cause them to check a competitor's site instead.
One broken image in your portfolio means couples cannot see at least one of your emotional moments—the exact work you're trying to sell.
For a visual business like wedding photography, missing images directly reduce your perceived quality and professionalism. This directly impacts inquiry conversion.
No privacy policy link visible, despite collecting client inquiries via your 'Check Availability' CTA.
You're collecting personal data without transparent privacy terms, exposing yourself to GDPR and state privacy law violations. Couples also expect this transparency before sharing contact details.
What ProdPoke understands about The Protos NYC
The Protos is a wedding photography and videography business based in NYC. They specialize in capturing candid moments and emotional wedding moments with what they describe as an 'editorial eye,' offering both still photography portfolios and cinematic wedding films. Their portfolio page showcases real wedding moments including candid emotions, quiet glances, and celebrations, and they feature multiple named weddings (Ana Cecilia & Robert, Brandon & Grace, Christine & Erik, Jasmine & Frantz, Liv & Logan, and Swetha & Jason). They actively invite potential clients to inquire about their services through a 'Check Availability' call-to-action, positioning themselves as storytellers who capture weddings ranging from intimate ceremonies to grand celebrations.
Based on exploring 1 page across the site
First Impression — How clear is your site?
The Protos NYC is a wedding photography and videography service that captures weddings with a focus on "candid emotion" framed by "editorial elegance." According to the hero text, they offer "photo & video imagery" for complete wedding days, positioning their work as "like a fashion story — full of quiet interactions, real emotion and effortless movement." They serve New York City and beyond.
This score measures how quickly a first-time visitor understands what your site does — based on visible headings, navigation, and visual hierarchy alone.
Overall Score
Strong foundation.
Performance
45/100Large asset: 2428KB — https://theprotosnyc.com/Hero_Image.png
Your hero image (Hero_Image.png) is 2428KB and took 236ms to load. This large uncompressed file on your homepage creates a poor first impression for couples visiting your site, delaying the moment they see your editorial style and emotional storytelling.
Found: 2428KB
Heavy page: 10.7MB total transfer
Your entire homepage totals 10.7MB in transfer size. When couples discover your work through social media or search results and visit on mobile data, this heavy page load will frustrate them before they can explore your wedding galleries or submit a 'Check Availability' inquiry.
Found: 10.7MB
Large asset: 884KB — https://theprotosnyc.com/portfolio/Protos_Portfolio_29.jpg
Your portfolio image (Protos_Portfolio_29.jpg) is 884KB and took 66ms to load. Since potential clients browse your wedding galleries on mobile devices—often checking your work while planning their weddings—uncompressed images slow down the portfolio viewing experience and may cause visitors to abandon before seeing your best work.
Found: 884KB
Large asset: 567KB — https://theprotosnyc.com/portfolio/Protos_Portfolio_34.jpg
Your portfolio image (Protos_Portfolio_34.jpg) is 567KB and took 313ms to load. Slow image loading in your portfolio discourages engaged couples from scrolling through your wedding collections and may reduce inquiries about your services.
Found: 567KB
Large asset: 574KB — https://theprotosnyc.com/portfolio/Protos_Portfolio_12.jpg
Your portfolio image (Protos_Portfolio_12.jpg) is 574KB and took 331ms to load. Heavy individual images compound loading delays across your portfolio gallery, frustrating potential clients on mobile devices who want to quickly assess whether your style matches their vision.
Found: 574KB
Large asset: 492KB — https://theprotosnyc.com/portfolio/Protos_Portfolio_40.jpg
Your portfolio image (Protos_Portfolio_40.jpg) is 492KB and took 308ms to load. Unoptimized portfolio images add unnecessary weight to your site, particularly impacting couples browsing on cellular connections during their wedding planning process.
Found: 492KB
SEO
100/100Accessibility
85/10019 interactive element(s) without accessible names
Your site has 19 interactive elements without accessible names (such as navigation buttons, gallery controls, or the 'Check Availability' CTA). Clients using screen readers cannot understand what these elements do, making it impossible for them to navigate your portfolio or contact you.
Found: 19 missing: <a.gallery-img>, <a.gallery-img>, <a.gallery-img>, <a.gallery-img>, <a.gallery-img>
Functional
85/1001 broken image(s)
One of your images failed to load completely. Missing images in your wedding portfolio directly harm your ability to showcase your work and may prevent couples from seeing the candid moments and emotional storytelling that define your style.
Found: 1 images broken
Compliance
84/100No privacy policy link found
Your site has no privacy policy link. If you collect inquiries or contact information through your 'Check Availability' form or contact page, GDPR and other privacy regulations require a privacy policy to be prominently accessible to prospective clients.
1 finding suppressed (not relevant to this site type)
Key Metrics
Crawlability
Standards
Improvement Plan
Your website's core problem is asset optimization: high-resolution, uncompressed images that showcase your editorial eye are simultaneously preventing couples from ever viewing them. Start by addressing the technical debt that's strangling your portfolio's performance. The 10.7MB homepage and individual portfolio images (ranging from 492KB to 2.4MB) need to be recompressed and served in modern formats (WebP with JPG fallbacks). Your Hero_Image.png at 2.4MB should be your immediate priority—this is the first impression couples see, and it's currently loading in 236ms when it should load in under 80ms on mobile data.
Next, fix the accessibility layer. Your 19 unlabeled interactive elements are invisible to screen readers, meaning clients using assistive technology cannot navigate your site or submit inquiries. Add ARIA labels to your navigation buttons, gallery controls, and critically, your 'Check Availability' CTA. This is a legal requirement under WCAG 2.1 (AA standard) and directly enables more people to contact you.
In parallel, restore the broken portfolio image immediately and audit the remaining portfolio gallery to ensure all 40+ images are loading correctly. For a visual-first business, missing or broken images are lost sales.
Before you collect another inquiry, add a privacy policy link to your footer. This protects you legally and builds trust with couples who are about to share their personal information and wedding details with you. The policy should clearly explain what data you collect through the 'Check Availability' form and how you'll use it.
Once these foundational issues are resolved, consider implementing lazy loading for portfolio images and a CDN to further reduce load times. The goal is getting couples from Instagram or Google search into your portfolio galleries in under 2 seconds—fast enough that they stay and scroll through all the emotional moments that make your work distinctive.
Suggested priority order:
- Heavy page (10.7MB total transfer) — compress Hero_Image.png first
- Large portfolio assets (884KB-574KB images) — batch recompress and convert to WebP
- Broken image in portfolio — identify and restore missing asset
- 19 interactive elements without accessible names — add ARIA labels to navigation, gallery controls, CTA
- No privacy policy link — draft and add to footer before accepting more inquiries
This is your site? Get the full picture.
Claim this report to unlock ongoing monitoring, deeper analysis, and actionable alerts.
What is ProdPoke?Automated analysis generated on April 5, 2026. Not professional advice. Contact us to modify or remove this report.